Why Facial Balance Matters More Than Treating One Area at a Time

When you begin considering injectables, there is often one particular feature that has caught your attention. Perhaps you have started noticing a line that seems more visible than it used to, a change in the fullness of your cheeks, or a difference around your lips or lower face that you would like to understand better.

Focusing on that specific area is a natural place to begin. The way it is treated, however, depends on more than what you see there alone.

Your facial features exist in relationship to one another. The cheeks influence the way the midface appears, the lips are viewed in relation to the chin and surrounding features, and changes in one area can affect how another area is perceived. This is why thoughtful injectable treatment begins by looking at facial balance and proportion, rather than automatically placing product wherever a concern happens to be most noticeable.

Sometimes that broader assessment leads to treating a different area than you initially expected. It may also lead to using less product or deciding that a particular feature does not need treatment at all.

Why the area you notice is not always the whole story

When something about your face begins to look different, your attention can naturally become fixed on that feature. Once you start seeing a particular line or area of volume change, it can be difficult not to notice it every time you look in the mirror or see yourself in a photograph.

From an aesthetic perspective, however, what draws your attention is not always the only factor contributing to the change.

A feature can appear more prominent because the proportions around it have evolved. Changes in facial volume, skin quality, bone structure, and soft tissue can alter the way different areas relate to one another over time. Treating only the feature that first caught your attention may therefore address one part of what you see without considering the larger facial structure around it.

This is where an aesthetic assessment becomes useful. Instead of beginning with the question, “Where should the product be placed?” The conversation can begin with why that particular area has become more noticeable to you and how it relates to the rest of your face.

Your face is seen as a whole

You may think about your cheeks, lips, chin, jawline, or forehead as separate areas when considering treatment, but that is not how your face is perceived in everyday life.

Facial balance comes from the relationship between features.

The amount of projection in the chin can influence how the lower face and profile appear. The shape and volume of the cheeks can affect the visual proportions of the midface. The lips are interpreted in relation to the surrounding mouth, nose, chin, and overall facial structure.

This does not mean that every area needs to be treated together. In fact, understanding these relationships can help avoid unnecessary treatment.

If a subtle adjustment in one area improves the proportion that was drawing your attention elsewhere, adding product to several additional areas may offer little benefit. Looking at the entire face provides context for deciding where treatment may be useful and where it may be better to leave the natural anatomy alone.

More product does not necessarily create more balance

One of the most important distinctions in injectable treatment is the difference between adding volume and improving proportion.

Dermal fillers can be useful for restoring or adding volume in carefully selected areas, but volume itself is not the objective. The amount of product and its placement need to make sense within the existing structure of your face.

Adding too much volume to one feature can change its relationship with the features around it. Even when that individual area appears fuller or smoother, the overall result may begin to feel less natural because the proportions have shifted.

A more measured approach starts by considering what is already working well in your face. Treatment can then focus on the areas where a subtle change may improve balance while preserving the characteristics that make your face recognizable as your own.

In this context, restraint is not simply about using less product. It is about using the appropriate amount in the appropriate place for a clear reason.

Facial movement is part of the assessment

Balance is not only something you see when your face is still.

Your expressions are part of how your face looks and how other people recognize you. Smiling, speaking, raising your eyebrows, and changing expressions all involve the interaction of facial muscles, skin, and underlying structures.

This becomes particularly important when considering neuromodulators such as Dysport® Botox®, which work differently from dermal fillers. Rather than adding volume, these treatments influence the activity of selected muscles.

Evaluating facial movement helps determine where treatment may soften a line or reduce unwanted muscle activity without unnecessarily changing the expressions that are part of your natural appearance.

The same broader principle applies whether the conversation involves filler, a neuromodulator, or a combination of treatments. The area being treated should always be considered in the context of the face around it and the way your face moves.

Your face continues to change over time

The treatment that makes sense for you today may not be the treatment you need several years from now.

Facial aging does not occur evenly. Skin quality changes, facial fat can redistribute, and the underlying structures that support the face continue to evolve. An area that once benefited from additional volume may require a different approach later, while another feature may not need intervention at all.

Your preferences can change as well. You may become more interested in maintaining certain features rather than changing them, or you may simply begin to view your face differently than you did when you first considered aesthetic treatment.

For this reason, injectable treatment works best when it is reassessed rather than automatically repeated. Returning to the same amount of product in the same locations without considering how your face has changed can overlook the reason the treatment was chosen in the first place.

Why consultation should come before the syringe

If you arrive at a consultation already knowing which area you would like to discuss, that is valuable information. It tells your aesthetic provider what you are seeing and what has been drawing your attention.

The next step is understanding that concern in the context of your facial anatomy.

At PIPS, an injectable consultation considers facial structure, proportions, movement, skin quality, and the relationships between different features before determining whether treatment is appropriate. This allows the recommendation to be based on what is actually contributing to the concern rather than simply on the area where you first noticed it.

There may be situations where the treatment you had in mind is exactly what makes sense. In another situation, a different approach may provide a more balanced result, or the recommendation may be to leave an area untreated.

That conversation is an important part of aesthetic care because the purpose of an assessment is not to find as many places as possible to inject. It is to determine whether a treatment can make a meaningful difference while respecting the features you already have.

Preserving what already works

When you look closely at one feature, it can be easy to lose sight of everything around it. Aesthetic treatment should do the opposite.

A broader view allows your aesthetic provider to recognize the proportions and characteristics that already work well together before considering what might benefit from adjustment. This is especially important when the intention is to create a result that looks natural rather than drawing attention to the fact that treatment has been performed.

The most appropriate plan may involve one area, several carefully selected areas, or no treatment at that particular moment. What matters is that each decision has a reason behind it.

At PIPS, facial balance is not about creating a standardized set of proportions or changing your face to fit a particular aesthetic ideal. It is about understanding how your individual features relate to one another and making thoughtful decisions about where an injectable treatment may, or may not, add value.

When treatment begins with that perspective, the question becomes less about how much product can be added and more about what, if anything, needs to change for your face to remain balanced, expressive, and recognizably yours.

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Anna

Anna

Registered Medical Assistant

With more than 20 years of experience in the medical field, Anna brings a diverse and well-rounded clinical background to her role. She began her career as a dental assistant before advancing into medical assisting, where she was selected to participate in the first-ever Medical Assistant Apprenticeship Program through Grand Rapids Community College. This experience helped shape her strong foundation in clinical excellence and patient-centered care.

For the past eight years, Anna has specialized in plastic surgery, where she is dedicated to guiding patients through every stage of their journey with professionalism, compassion, and meticulous attention to detail. She takes pride in creating a supportive, reassuring environment and contributing to a positive patient experience from consultation through recovery.

Ashley M

Ashley M

Registered Medical Assistant

Ashley is deeply passionate about her work and committed to delivering an exceptional level of care to every patient she serves. She believes that truly outstanding patient experiences are built on trust, communication, and genuine connection. By taking the time to listen, understand each patient’s goals, and provide thoughtful, personalized guidance, Ashley strives to create a supportive and elevated experience from start to finish. Her priority is ensuring that every patient feels comfortable, confident, and genuinely cared for throughout their journey.

She takes great pride not only in the quality of care she provides, but also in the meaningful relationships she builds along the way. Ashley is dedicated to fostering a welcoming and positive environment where patients feel valued, understood, and at ease. Helping patients feel empowered and confident in themselves is one of the most rewarding aspects of her work.

Katy Otte

Katy Otte

CRNA Anesthesia Director

Kathryn Otte, CRNA is a Certified Registered Nurse Anesthesiologist at Partners in Plastic Surgery of West Michigan, where she specializes in anesthesia care for cosmetic surgical procedures. She earned her Bachelor of Science in Nursing from University of Detroit Mercy and her Master of Science in Nursing, with a focus in anesthesia, from Oakland University.

With over a decade of experience, Katy brings a thoughtful, patient-centered approach to every case. She is deeply committed to safety, precision, and creating a calm, reassuring environment where patients feel fully supported throughout their surgical experience. Known for her attention to detail and intuitive care, she prioritizes both clinical excellence and patient comfort.

Katy serves as our Anesthesia Director, where she is dedicated to upholding the highest standards of care.

Katelyn Richards, BSN, RN

Katelyn Richards, BSN, RN

Aesthetic Nurse Injector

Katelyn is an experienced Aesthetic Nurse Injector with 14 years of nursing experience, the majority of which has been spent in the pediatric emergency department. Her extensive clinical background has shaped her meticulous attention to detail, patient safety, and ability to deliver calm, compassionate care in high-pressure environments.

For the past three years, Katelyn has specialized in aesthetic medicine and is certified in both neurotoxins and dermal fillers. She is known for her refined technique and artistic eye, focusing on subtle, natural-looking results that enhance each patient’s unique features. Katelyn is passionate about helping patients feel confident and empowered in their own skin, combining clinical precision with a personalized approach to care.

She is currently pursuing her Nurse Practitioner degree at Wayne State University, further expanding her knowledge and commitment to excellence in patient care.

Tonya

Tonya

Practice Manager

Tonya Snyder (formerly Tonya Neve) serves as Practice Manager at Partners in Plastic Surgery of West Michigan in Grand Rapids, where she leads the operational, financial, and strategic direction of a multi-provider plastic surgery and aesthetic practice. With more than 25 years of healthcare experience, she oversees budgeting and financial performance, revenue cycle management, human resources, compliance, vendor negotiations, marketing initiatives, and technology integration.

Tonya works closely with physicians and staff to refine workflows, strengthen internal policies, and implement systems that support both efficiency and long-term sustainability.

Her leadership style is hands-on, data-driven, and solutions-focused, with a focus on strengthening systems, communication, and team effectiveness. She is deeply engaged in process improvement and operational strategy, ensuring that the practice delivers a seamless and elevated patient experience.

Earlier in her career, Tonya spent over two decades at Lacks Cancer Center supporting breast oncology care—an experience that continues to shape her patient-centered perspective and commitment to compassionate service.

Lisa Perdue

Lisa Perdue

Medical Esthetician

With over 25 years of experience in the skincare industry, Lisa is a highly experienced Medical Aesthetician known for her clinical precision and advanced treatment expertise. She is certified by InMode in Morpheus8 radio frequency micro-needling, Fusion Light Hair Removal and Lumecca IPL, and has completed extensive continuing education with leading chemists, researchers, and pioneers in medical aesthetics nationwide.

Recognized for her depth of knowledge in device-based and corrective treatments, Lisa develops comprehensive, evidence-based treatment plans tailored to each patient’s skin physiology and long-term goals. She excels at translating complex scientific concepts into clear, actionable guidance, empowering patients to make informed decisions about their care.

Committed to innovation and clinical excellence, Lisa remains at the forefront of aesthetic technology and procedural advancements. Her focus on safety, outcomes, and individualized treatment ensures consistently natural, confidence-enhancing results built on trust and long-term relationships.

Marie

Marie

Administrative Assistant

With 28 years of dedicated service, Marie Smith has been an exceptional administrative leader and trusted right hand to Dr. Dennis Hammond. Throughout her tenure, she has played an integral role in supporting both the clinical and academic success of the practice.

Marie oversees the credentialing of fellows, coordinates implant research studies, manages travel logistics, and serves as Dr. Hammond’s scheduler for academic engagements and professional activities. Her precision, organization, and deep understanding of the practice’s operations make her an invaluable part of the team.

Beyond her impressive expertise, Marie is known for her kindness and welcoming spirit. She brings warmth to every interaction and is always recognized for her genuine, bright smile. Her dedication, positivity, and heart for service make her truly one of a kind.

Melody

Melody

Patient Service Representative

Melody is a valued member of our front office team, serving as a Patient Service Representative (PSR). With more than 19 years of experience in the medical field, she brings a wealth of knowledge and a well-rounded background, having worked in Cardiac and Vascular care, Dermatology, and now Plastic Surgery. Her diverse experience allows her to provide patients with attentive, knowledgeable support from the moment they walk through our doors.

Melody is passionate about creating a warm, welcoming environment and takes pride in helping patients feel comfortable, confident, and cared for throughout their experience with our practice. She truly enjoys building connections with people and ensuring each patient feels at ease.

Rebekah

Rebekah

Registered Nurse - Surgical Center

Rebekah Ross has been a Registered Nurse for 15 years. Her first 3 years of nursing were spent at Mercy Health Saint Mary’s taking care of elderly, cardiovascular, and kidney transplant patients. In 2014, she made the move to work in outpatient surgery at the same hospital. The main focus of that outpatient surgery center was breast cancer and reconstructive surgery.

Rebekah worked with these patients in all areas of surgery including pre-op, operating room, and post-op. She took a break for a couple years for her family, and then started working at Partners in Plastic Surgery. You can find her in the operating room following her patients through the entire surgery process from start to finish.

She truly loves this because she can really focus on her patient and give them her full attention. Having the same nurse throughout their surgery day makes them feel more comfortable and at ease.

Tracie

Tracie

Surgery Scheduler

Tracie has worked as a Surgery Scheduler at Partners in Plastic Surgery for over 15 years coordinating surgical procedures with accuracy, efficiency, and care. She works closely with physicians, clinical staff, and patients to ensure every step of the scheduling process is smooth, organized, and clearly communicated.

From coordinating operating room availability and managing provider calendars to confirming pre-operative requirements, she carefully oversees every detail to help procedures stay on track.

Understanding that preparing for surgery can feel overwhelming, Tracie strives to make the experience as straightforward and reassuring as possible. Known for her calm professionalism, attention to detail, and commitment to patient-centered service, her thoughtful approach helps ensure that patients feel confident and well supported throughout the surgery scheduling process.

Eva Mathieu

Eva Mathieu

Ciao Cosmetic Tattoo | Permanent Makeup Artist | Areola Tattoo Artist

Eva Mathieu is a 7x Certified Cosmetic and Paramedical Tattoo Artist and Licensed Esthetician with over five years of dedicated experience in advanced skincare and pigmentation. Based in West Michigan, Eva brings a sophisticated, detail-oriented approach to her roles at Partners in Plastic Surgery and her private storefront in Portage, Michigan.

Throughout her career, Eva has trained and practiced across the United States, refining a technique that blends clinical precision with artistic intuition. She specializes in creating bespoke tattoos for individuals with high standards who prioritize quality and long-term results. Whether performing restorative paramedical work or enhancing natural features through cosmetic tattooing, her mission is to help clients show up for themselves with confidence in an effortless way. Her reputation for excellence has made her a destination artist, with clients—including Miss USA—traveling from across the country to seek her expertise.

By bridging the gap between medical aesthetics and permanent artistry, Eva provides a seamless, high-end experience helping clients feel at home in their own skin without compromising on excellence

Erin

Erin

Surgery Scheduler

Erin has been an integral part of the team at Partners in Plastic Surgery since 2011, beginning at the front desk and now functioning as one of our surgery schedulers.

She is dedicated to providing a welcoming experience for every patient and strives to support both our surgeons and our patients with efficiency, professionalism and a positive attitude.

Dawn R Borreson, RN, MSN

Dawn R Borreson, RN, MSN

Aesthetic Nurse Injector

Dawn Borreson is a Registered Nurse with over four decades of experience, with 12 of those years being in aesthetics. She completed, with honors, her Bachelors and Masters Degrees in nursing through University of Detroit Mercy and has achieved numerous nursing certifications and awards.

Dawn’s professionalism and attention to detail contribute to her patients' goals of looking their best. Dawn has extensive training in dermal fillers, neurotoxins (Botox/Dysport), lasers and advanced training in biostimulators.

Dawn excels at listening to her patients concerns to customize
a treatment plan that achieves realistic and natural looking results, all accomplished in a conversational, ‘no pressure’ environment.

Dawn is a life long learner, attending conferences and advanced trainings to stay current in the ever-changing aesthetic field. Dawn enjoys being with her husband Dan, exercising, gardening, playing pickle ball and especially being with her family and grandchildren.

Ashley W

Ashley W

Patient Coordinator

Ashley is a Patient Coordinator with over 10 years of experience in the plastic surgery field and more than 14 years as a Registered Medical Assistant (RMA).

She is passionate about guiding patients through the consultation process and helping them feel informed, comfortable, and confident in their decisions. Ashley enjoys building relationships with patients and supporting them throughout their aesthetic journey.

Amy Rabideau

Amy Rabideau

Medical Aesthetician

Amy is a highly experienced skincare professional with over 20 years at Partners in Plastic Surgery, where she has helped clients achieve clear, healthy, and radiant skin through personalized, results-driven care. Working within a plastic surgery setting, she has developed extensive expertise in advanced treatments including dermaplaning, microneedling, customized facials, chemical peels, acne-focused therapies, and laser services targeting aging, sun damage, and hair removal.

Amy is passionate about creating tailored treatment plans that align with each patient’s unique skin concerns and goals. She also provides expert guidance on medical-grade skincare products to help patients maintain and enhance their results at home.

Known for her thoughtful and attentive approach, Amy takes the time to truly understand her patients, ensuring every treatment plan feels comfortable, effective, and sustainable. Her top priority is helping each patient feel cared for, confident, and genuinely happy with their results.

Abbie

Abbie

Skincare & Marketing Manager

With more than twenty-five years of experience in business management and client relations, Abbie serves as the Skincare and Marketing Manager at Partners in Plastic Surgery. She brings a results-driven yet compassionate approach to her work, blending strategic expertise with a genuine commitment to patient care and experience.

Her background in retail management, team development, marketing initiatives, and revenue growth allows her to support both the operational and patient-centered sides of the practice. In addition to overseeing skincare services and marketing strategy, she manages customer service and coordinates special events, ensuring every interaction reflects the practice’s high standards of professionalism and warmth.

Known for her exceptional communication skills, attention to detail, and collaborative leadership style, she thrives in fast-paced environments while consistently exceeding expectations. She is passionate about creating meaningful relationships and helping patients feel confident, supported, and valued throughout their journey.